Question

In: Economics

Cigarette packages and advertisements have included warning labels for several years, but the Family Smoking Prevention...

Cigarette packages and advertisements have included warning labels for several years, but the Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act) signed into law in 2009 required that stronger and more graphic health warnings appear on cigarette packages by 2012. In 2011, the Food and Drug Administration proposed nine new textual warning statements that were much stronger than previous warning statements. The new warning statements included words such as “Cigarettes are addictive,” “Cigarettes cause cancer,” and “Tobacco smoke may harm your children.” These statements were to be accompanied by color graphics depicting the negative health effects of smoking. Some of the proposed graphics included a picture of diseased lungs, a man smoking with smoke coming out of a hole in his throat, decaying teeth and mouth cancer, a mother blowing smoke into her baby’s face, and dying people. The Tobacco Control Act dictated the placement of these statements and graphics on packages and advertisements, taking up at least 50 percent of the front of the package and at least 20 percent of the advertisement. Research reveals that the best way to quit is to reduce the intake of tobacco in small increments over time rather than attempting to quit it altogether.

In the Warning Labels Scenario, a proposed graphic includes a picture of a set of diseased and distorted human lungs that makes it difficult for consumers to immediately identify that the package contains cigarettes. However, with a little effort, most consumers will be able to identify the product. Which of the following reactions is most likely responsible for the customers’ cognitive categorization of the new packaging?

In the Warning Labels Scenario, many smokers will read the labels on the packs and process the image in the warning, but this will not bring about a change in behavior as they don’t believe that this will happen to them personally. This is an example of _____.

In the Warning Labels Scenario, many smokers will read the labels on the packs and process the image in the warning, but this will not bring about a change in behavior as they don’t believe that this will happen to them personally. This is an example of _____.

In Warning Labels Scenario, research reveals that the best way to quit smoking is to reduce the intake of tobacco in small increments over time, rather than to attempt quitting it at one go. This is an example of achieving desired behavior through _____.

Solutions

Expert Solution

Ans) To stop smoking in Warning labels Scenario the best way to quit smoking to reduce intake of tobacco in small increments rather than to attempting quitting at one go.This is achieved through cognitive behavioural procedures.

2ans) In the warning labels Scenario many speakers will read the labels on the packs and process the image in warningbut this will not bring change in the behaviour personally .This is an example of selective distortion.

Explanation:Changing of individual's information when their personal beliefs is inconsistent known as selective distortion.

3 ans) In warning labels scenario the best way to quit smoking is to reduce intake of tobacco in small increments overtime.This is an example of achieving desired behaviour through shaping. and behavioural research decision and cognitive behavioural procedure.


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