Question

1. What's A&W's Leadership strategy?

2. What's their Strategic direction?

3. What's their Sustainability direction?

4. What's their Branding direction?

Answer 1

1.LEADERSHIP STRATERGY:-

A&W Leadership Strategy in Food that provides progressive, sustainable and ethical products. This strategy includes the characteristics of beef introduced in 2003, leading to restaurants serving beef grown without the use of hormones.

2.DIRECT STRATEGY:-

A & W's direct strategy is to once again rock and differentiate A&W in the QSR industry through the use of superior ingredients. This strategy involves separating the A&W with simple and delicious ingredients that are carefully grown.Using the power of natural ingredientsA&W Operating Standards Improve Dramatically,Capture guest visits and increase restaurant profits,More and more comfortable,Expand and strengthen the organization's climate, and He became the most loved.

3.SUSTAINABILITY DIRECTION:-

That is, to reduce environmental impact, they identified several key focus areas. packaging innovations that reduce waste, sustainable diets, water and energy conservation.

4.BRANDING DIRECTION:-

A&W is unique in that it is not only a soft drink brand, it is also a popular franchise restaurant found throughout the United States. In fact, it was the first franchise restaurant in America to open a root beer restaurant. , there are approximately 1,000 A&W restaurants in the U S & Southeast Asia that sell "A&W root beer around the world."