Question

1. What's Tim Hortons Sustainability direction?

2. What's their Branding direction?

Answer 1

INTRODUCTION : TIM HARTONS IS A CANADIAN-BASED MULTINATIONAL FAST FOOD RESTAURANT CHAIN. IT SERVES MANY FOOD ITEMS SUCH AS BURGERS, DAUGHNYTS, COFFEE, ETC.

SUSTAINABILITY DIRECTION IN ECONOMICS, ENVIRONMENTAL AND SOCIAL STUDIES FOCUSES ON MEETING THE NEEDS OF THE PEOPLE IN A SAFE AND HEALTHY WAY.

THE STEPS TAKEN BT TIM HORTON INC. FOR ACHIEVING SUSTAINABILITY ARE:

AS IT IS FOOD BASED BUSINESS THE HYGIENE MAINTAINANCE IS THE PRIORITY NOT ONLY OF THE SURROUNDINGD BUT ALSO OF STAFF, ANIMALS AS WELL. THE COFFEE SUPPLIERS ARE FROM THE SAME REGIONS TO MAINTAIN THE UNIQUENESS OF THE TASTE.

1) KEEPING A RECORD OF ENVIRONMENTAL DATA TO UPGRADE THEIR PERFOTMANCE. THEY ACHIEVE IT BY PROVING INFORMATION ON THEIR ENERGY AND WATER USAGE ALONG WITH GREENHOUSE GAS EMISSION AND WASTE GENERATION.

2) WASTE REDUCTION METHODS: IT USES REDUCTION, REUSE AND RECYCLING METHOD TO REDUCE OR GENERATE THE LEAST OF THE WASTE.

3) GREEN BUILING TECHNOLOGIES HAVE BEEN USED BY THE COMPANY TO SAVE THE ENVIRONMENT FROM GETTIN POLLUTED.

4) WIDER SUPPLY CHAIN: THE SUPPLY CHAIN NETWORK IS WELL PLANNED AND WELL IMPLIMENTED BY JOINING HANDS WITH SERVICE PROVIDERS KEEPING THEM WELL INFORMED TO REACH A LARGE SHARE OF POPULATION. PROPER SUPPLIER CODE OF CONDUCTS ARE FOLLOWED TO MAINTAIN RESPECT AND FAIRNESS.

TIM HORTONS BRANDING DIRECTION:

THE TERM BRANDING MEANS THE LONG TERM METHODS ADAPTED TO ACHIEVE SUCCESS IN A PERTICULAR AREA OR WHILE DEALING WITH CERTAIN GOODS.

1) QUICK SERVICE AVAILABILITY TO THE CUSTOMERS

2) INNOVATIVE IDEAS SUCH AS PRE- OACKED SALADS ESPECIALLY FOR HEALTH CONCIOUS CUSTOMERS.

3) AFFORDABLE PRICES OF THE FOOD PRODUCTS ATTRACT MORE AND MORE BUYERS

4) OUTDOOR ADVERTISING, VIRAL VIDEOS AND TV COMMERCIAL HELPS IN ATTRACTING MORE CUSTOMERS AND  BRAND GETS RECOGNITION.

5)TIMELY MARKET ANALYSES ARE DONE TO KNOW WHAT REALLY IS HAPPENING IN THE MARKET AND WHAT EXACTLY ARE THE NEEDS OF THE CUSTOMERS.