Question

1. What's Tim Hortons Leadership strategy?

2. What's their Strategic direction?

3. What's their Sustainability direction?

4. What's their Branding direction?

Answer 1

Tim Hortons is a Canadian-based multinational fast food restaurant chain. It is based in Toronto.Tim Hortons serves coffee, doughnuts and other fast food items. It is Canada's largest quick service restaurant chain, with 4,846 restaurants in 14 countries.

Tim Hortons dominates Canada’s quick service market through its broad, cost leadership
strategy. The company’s strategy is supported by two core competencies:

(1) operational efficiency, which facilitates cost reductions through vertical integration and economies of scale

(2) brand management, which raises consumers’ willingness to buy through the intertwining of brand and the Canadian identity.

It's main strategic groups are : quick service, fast casual, and full service.The groups are measured on levels of service and geographic scope, with quick service restaurants offering the least service, and generally establishing the highest number of locations across the widest geographic scope.

Tim Hortons embraces sustainable management initiatives that aims to decrease the environmental impact of the company's supply chain activities while trying to improve its corporate operations. This company is very concern about its individuals, the communities and the planet not only in words. They are taking some action, as supporting clean-ups in local communities, saving energy or creating The Foundation Camp.

Tim Hortons uses a promotion strategy that result in an increase in brand loyalty, and repeat purchases. Tim Horton's achieves this by implementing promotions that focus on advertising specific products, combinations, or by offering free products at next purchase.