Question

1. What's Tim Hortons branding direction?

2. Provide a SWOT analysis of Tim Hortons.

3. Provide a financial assessment of Tim Hortons.

Answer 1

A- The connection between the brand's national identity and historic practice of of the Canadian National state. Specifically it examines the long running ture stories and campaign of Tim Hortons coffee shop Canada's most successful quick service restaurant chain.

B- Tim Hortons prices their products well thus the product appeals to all income groups quit unlike thier arch rival, Tim Horton's focus on core it target to markets like usa and other markets. Goodwill in Canada is very high every Canadian is loyal to Tim Hortons. The high goodwill they enjoy in Canadian market because numerous change in ownership they don't change their taste.

Some weekness of Tim Horton's

Poor presence in extreme ends of the spectrum

Loss of focus

Fail launches

Inability to succeed in foreign markets

C- competative financial statements of the changes in working capital common size balance sheet and income statement trend analysis and ratio analysis competitive financial statement mothods are used