What are some of the components of the integrated marketing plan to support the endorsement of Michael Jordan with Wheaties cereal?

What are some of the components of the integrated marketing plan to support the endorsement of Michael Jordan with Wheaties cereal? Which do you believe have the greatest impact?

Please explain in detail with at least 150 - 200 words for a marketing class.

Expert Solution

Integrated marketing plan involves four components i.e.

product - that firm must first create a need marketing offfering

price- firm must decide how much it will change for the offering

place- how firm will make the offering available to target consumer

promotion-firm must communicate with target customer bout the offering.

Rahul Sunny answered 2 years ago

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What are some of the components of the integrated marketing plan to support the endorsement of Michael Jordan with Wheaties cereal?

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