Chapter 2: Marketing Environment Describe the various actors in marketing environment consists of a microenvironment and...

Chapter 2: Marketing Environment
Describe the various actors in marketing environment consists of a microenvironment and a macroenvironmen
a. Introduction
b. The market and its environment,.
c. The general environment
d. Operational environment
e. Interaction, complexity, volatility, different spatial levels and environmental uniqueness.
(Introduction, Discussion,review and suggestions, conclusion, references)
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