Question

Question 2:

(A) Marketing Environment is the combination of external and internal factors and forces which affect the company’s ability to establish a relationship and serve its customers. How the Marketing environmental influences and affect the business located in the UAE country. Explain in your own word with an example?

(5 Marks, Word Limit 200-350)

(B) Together partnership firm producing and selling different high quality daily necessary goods like milk products, fancy products, soft drinks etc. at high price compared to competitors. They have different branches all over the town. They also offer discounts and credit facility to the regular customs. The firm also sells its products not only in the malls and also various retail shops. It uses various communication methods to increase its sales.

(i) From the above case list and explain the marketing mix used by the Together partnership film.

(5 Marks, Word Limit 150-250)

please focuse in limited word ?

Answer 1

QUESTION 2

(A) How the Marketing environmental influences and affect the business located in the UAE country

The United Arab Emirates, often abbreviated to just the ‘UAE’, is an affluent Middle Eastern country located on the Arab Peninsula. According to the World Bank, the United Arab Emirates had one of the top 25 Gross Domestic Products per capita in 2014 [1]. This country earns most of its wealth through the export of oil and other fossil fuels, with secondary income sources appearing elsewhere in industry or tourism. In this article, we will be taking a closer look at the socioeconomic circumstances that the UAE finds itself in, with the aid of a PESTLE analysis.

Political Factors

As an entire country, the United Arab Emirates certainly has a few different political factors that affect its standings. These include the following:

Each of the 7 Emirates themselves have individual governmental organizations, allowing for flexible management across the country.
On the negative side, the United Arab Emirates occasionally has political conflicts with nearby countries about the ownership of oil reserves or land .
The UAE has healthy trade relations with many countries across the globe

Economic Factors

A country’s economy is always one of the particularly relevant factors when looking at its standings. Here are some of the economic variables affecting the UAE’s circumstances:

The UAE has an exceptionally high GDP per capita, as mentioned previously.
The United Arab Emirates also has a very low Unemployment Rate
This country also has one of the highest amounts of Foreign Direct Investment in the region.

Social Factors

The social factors with regard to the United Arab Emirates are interesting, to say the least. Some of these include:

The inhabitants of the UAE typically live comfortable lifestyles thanks to their well-paying jobs.
Globalization is gradually resulting in a mix of many different cultures within the Emirates.
Religion is an important matter in the area, which greatly affects society. An example of this is the specific clothing which native women are expected to wear.

Technological Factors

In today’s world, technological variables are more prominent than ever. With the United Arab Emirates’ wealth and middle-aged population, technology shouldn’t be a problem — but in more depth, here are the technological factors affecting the UAE:

The relatively young population is very tech-savvy, which allows companies all across the UAE to leverage technology.
The wealth that this country possesses allows it to purchase new equipment and be in the vanguard of technological development

Legal Factors

In the case of a country, there’s little sense in discussing the legal factors that affect it as a whole (as opposed to the laws affecting those inside), because there simply aren’t any. Instead, international repercussions resulting from malpractice (for example) are rather ‘political’ factors, and as such have already been listed above.

Environmental Factors

This country has quite a hot, dry climate, which can result in many different things. For example, productivity might be slightly lower, farming is not so easy, and air conditioners have the potential to sell well.
The UAE also finds itself near a few coastal areas, allowing for easier trade by sea.

Answer B(i)

The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements

Food and drink distribution is a complex business with thousands of customer businesses with their individual needs from their wholesalers and product manufacturers. There’s also an increasing number of ways to engage, inform and supply those customers.

It provide food and associated products to over 400,000 retail and catering businesses, either by direct delivery or via cash and carry depots. Their customers range from small independent stores to large restaurant chains, and from local coffee shops to hospitals and schools.

As well as providing the perfect product mix for each of these diverse businesses, wholesalers support their customers with merchandising materials, business advice, training courses and inspirational ideas. We also work with product suppliers to help them take advantage of the opportunity to grow their brands through partnerships with us

food and drinks distributor offering a wide variety of specialist products. Our diverse selection of ranges of foods and drinks allow us to cater for all types of businesses from brand names to continental products.

distributor of speciality foods for the retail, wholesale and foodservice sectors. We are passionate about distributing specialist food products with authenticity and provenance from around the world.

A partner of choice for many prestigious food brands, we offer an unparalleled selection of products including traditional product.
customers range from small independent stores to large restaurant chains, and from local coffee shops to hospitals and schools.

our hub of wholesale and retailer – a meeting place for suppliers, wholesalers, service providers and other stakeholders to come together and discuss non-competitive issues. We facilitate discussion of efficiency in distribution, understanding our customers’ needs, and closer co-operation between the links in the supply chain.
Its current work includes strategies for recruiting, developing and retaining new talent into the sector, and discussing ways to standardise procedures in the ordering and transport of products between supplier and wholesalers.

we can recommend some agencies who can help you understand your target market, the retailers and caterers our wholesalers supply. With their help, you can tailor your products, promotions and marketing to capture first the interest and then the orders from this vast customer base – and the knowledge and data they provide will massively help you make the most of your partnership with a wholesaler.

Our diverse selection of ranges of foods and drinks allow us to cater for all types of businesses from brand names to continental products.

If you are looking retailer or distributors for your products .
we offer you variety of marketing and advertising services for your best product

great service starts by employing great people, taking time to learn about our customers’ business, and being inspired by the great service they offer to their own customers.

We’re serious about service but this time we’ve taken things one step further and turned the tables on our team to understand what great service means to our customers.

do business with, and, importantly, to work for, is our talented team of people who dedicate themselves day in, day out to providing customers, suppliers and industry colleagues with the support and engagement that ensures our continued success.

Our teams also take our commitment to challenges shared by the industry very seriously, and this led to the launch,

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