Question

Explain the Suppliers as of the microenvironment actors, then explain its effect on the marketing decisions and activities in terms of SWOT analyze

Answer 1

Microenvironment factors:

These consists of factors of resources availability and usage that impact individuals and businesses. There are many aspects of microenvironment such as . 1.competitors, 2. customers, 3. suppliers, 4. public, 5. marketing intermediaries, 6. labor

Suppliers:

Suppliers refers to individuals and business houses. These are essential to the effective functioning of the the enterprise. They provide the essential resources needed by the firm. There should be specific analysis of suppliers who provide the best quality, quantity, delivery, credit worthiness and most importantly low cost.

Brief view of SWOT Analysis

A study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats.

Strengths	Weaknesses
Opportunities	Threats

Effect of Suppliers as per SWOT Analysis

Strengths Collaboration : With collaborations with suppliers will give a seamless value addition to customers. Low Prices Alternatives	Weaknesses Poor Quality of Suppliers : Poor quality of goods or service, harm to reputation. Slow or Poor Service : Hamper the productivity. Poor business sentiments.
Opportunities Innovate :  When a business works closely with a supplier they can work together to lead innovation.Both parties can improve their offering exponentially. Process Improvements : With right synchronization there can be efficiency.	Threats Excessive lead time. Possible future price increases. Insufficient cost transparency.