Identify a fading brand. What suggestions can you offer to
revitalize its brand equity? Try to apply the different approaches
suggested in this chapter. Which strategies would seem to work
best? When should a brand reinvent itself? What are some strategies
for creating excitement about products in the mature stage of the
product life cycle? Is there a danger of a brand losing its
identity in the mature stage of the product life cycle?
Identify a fading brand.
What suggestions can you offer to revitalize its brand
equity?
Try to apply the different approaches suggested in the
chapter.
Which strategies would seem to work best
Health CostsYour company, like many others, is experiencing double digit
percentage increases in health care costs.What suggestions can you offer Papa John's Pizza that
may reduce the rate of cost increases?
Select a brand you know well and xplain what might be source of
its brand equity?What can you say about the strength ,favorability
and uniqueness of its assocations?
Why is a brand important for a company? Discuss brand equity in your answer. How can a company measure its brand equity effectively and increase its brand value?
What did you learn from reading about memory processes that can
offer practical suggestions for improving your study skills? Be
sure that you identify at least 4 specific suggestions.