Question

Identify a fading brand and suggest a future course of action

Answer 1

Answer: One such brand which is failing miserably is QUIZNOZ. It’s is a fast food chain which sells sandwiches or subs. It started it business very well by selling subs or sandwiches which no other fast food chain served. It came with the idea of toasting or heating up the food before serving as they believed that heating up brings all the flavours and automatically adds tastebto the food.

But soon many other fast food chains starting imitating their strategy and started selling subs at a price which was cheaper than the QUIZNOZ’s price. QUIZNOZ thought that they had created a unique posituon in it’s market and redused to cut their prices. Soon other fastfood chains like subway overtook QUIZNOZ and unfortunately the number of outlets of QUIZNOZ dreased by more than 50%.

A future course of action that QUIZNOS can follow to regain it’s market is as follows:

• Quiznoz must resort to heavy advertising and show people how they used to serve and were the best. They must show how they have a great comeback strategy and how they are unique and stand out amongst their competitors.

• Quiznos must procure their raw materials from a cheaper sourve and start selling their products at a price which is lower than their customers. This will help beinging in the customers who are price sensitive.

• It must bring schemes like 20% off on weekends or making combos of their products with beverages or other food items. This will make them more attractive than it’s competitors.

• Quiznos should retain it’s customers by offering more attractive offers to it’s customers who eat a lot.

• It can also make it’s outlets more attractive looking by spending on it’s renovation.