Question

List the factors that affect the consumer decision process. In your opinion, which one is the most influential to your process?

Answer 1

Consumer while buying anything never makes his own decision. His Decision Process is always affected by certain factors.

These are as follows :-

• Buying power/economic factor : consumer always spends more if he have buying power so it can be said that the more the buying power of the consumer the more he would spend.
• The another factor that always affects the consumer decision process is the personal factor. The age, economic status, occupation etc all comes under personal factors of a consumer.
• Another factor is social factor : it come into play when a customer gets affected by family, friends and social status. Social factor also affects the consumer decision process.

There can be other factors also which affects Decision Process of a consumer including psychological factors, cultural factors, marketing mix factors and functional factors.

The most influential factor that I would consider is the social factor because a consumer always wants to be more and more social and wants to show his status in the society. He would always want to be like others and his decisions are mostly affected by the social life around him.