Question

List and discuss the stages in the consumer decision process for new products. Give examples.

Answer 1

Need Recognition- The purchasing decision process begins when a consumer becomes aware that they are in need. We are conscious that they have a dilemma to solve or a void to fill. The customer may or may not know at this point what will fix the problem. They can only be conscious that they want their truth or circumstance changed. Or they might have an idea of what's going to help them, but they're not quite sure which brand, product , service or solution will offer the best option.

Information Search- The next step of the purchasing decision process starts as the consumer starts to search for knowledge to help them solve their dilemma. They know they need something to fix their situation, but they're not sure which is the best solution for them. The client continues to look for details to help him or her better understand their situation and determine what can solve their problems. The customer frequently turns to online research at this stage, and performs searches to find solutions.

Option Evaluation- When the initial quest for information is complete, consumers continue to focus about what they've found or discovered. They start weighing their choices to decide which is the best solution to their dilemma. Customers have a lot to consider at this stage in the procurement decision process. They will decide which solution is the most reliable, accessible, of the highest quality and of the highest value. We are looking for reasons to think that there are more advantages of one option than the other.

Purchase Decision- The client is ready to pull the trigger and make a purchase at this point in the purchase decision process. They determined which product , service, brand, or solution is best for them and they are ready to purchase. Testing and appraisal are over, and now the consumer just needs a straightforward route to purchase. To help a brand clients through this phase, you need to make it easy to purchase. You also need to present additional enhancements (such as great reviews, testimonials, discounts, etc.) that will result in buying and avoiding negative enhancements (such as bad reviews, additional expenses, barriers, etc.) that will cause customers to turn back.

Post-Purchase Evaluation- The road to purchase is complete at the last step of the 5-stage customer decision-making cycle. The customer made a buy. But that doesn't mean that the client travel is complete. Now is the time for the customer to reflect on whether the right decision has been made. The consumer shall consider that the solution suits their needs correctly and entirely. You must decide if the investment was worth it, and whether the company delivered on its promises. They would either feel joy or the regret of the buyer. If it is the former, the client may come back to make another purchase. But if it’s the latter, the customer could reject the brand, never make another purchase, and even share their negative experience with others