What are the steps in the consumer decision making process

Expert Solution

Answer :

Steps in consumer decision making process :

1. Identification of problem : Consumer will first recognize the problem and need of something to solve such problem.

2. Search for solution/information : After recognizing the problem, customer will start gathering the information about the prospective solutions. That what all are the alternative available to him.

3. Evaluation of Alternatives : After identification of problem and search of information, customer will evaluate various alternatives gained in step 2. This is imortant to identify that which is best alternative to customer.

4. Selection of alternative/Purchase : After evaluating all alternatives, customer select the best alternative available to him.

5. Evalution of post-purchase decision : This is last step, after buying product customer evaluate the benefits obtained from such. And whether it is working as per his need or not.

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