A number of factors have resulted in an increased emphasis on the assessment of potential sponsorship...

A number of factors have resulted in an increased emphasis on the assessment of potential sponsorship opportunities prior to making the decision whether to sponsor a particular event or property. Which of the following is an example of a factor that has led to this increased scrutiny?

	a.	increased number of sponsorship opportunities available to the marketer
	b.	increased regulation of the traditional components of the promotion mix
	c.	more communications clutter
	d.	increased emphasis on social responsibility
	e.	all of the above

Expert Solution

All of the above

( Sponsorship programs are of huge importance now as a well structured sponsorship can increase the success rate of an organization in business. Increase in the number of sponsorship opportunities, inctrased regulation of components of product mix , more communications clutter and increased social responsibility have contributed to it. Effectiveness of a sponsorship program is judged by whether the it has met the purpose of the sponsor or not. What companies often look for is an opportunity to connect with new customers. )

Rahul Sunny answered 2 years ago

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