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In: Operations Management

Once you have successfully negotiated a sponsorship deal, the process transitions to sponsorship activation. In other...

Once you have successfully negotiated a sponsorship deal, the process transitions to sponsorship activation. In other words, how are you going to activate or operationalize the terms discussed within the deal. Activation is the creative aspect of a sponsorship deal. What is the most creative sponsorship activation idea you have seen implemented within the sports/entertainment/event industry? What made this idea so creative?

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I am going to activate or operationalize the terms discussed within the sponsorship deal by formulating strategy to step by step look at the terms of the contract and popularize the brand within the customers. Different medium of advertisement such as print media, social media, audio media etc must be employed to popularize or advertise the brand. This can lead to the brand popularity among the customers and create brand image as well. Also the brand recall value must be established and target market must be channelised and sponsorship activation must be done accordingly.

Most creative sponsorship activation idea that I have seen implemented within the sports/entertainment/event industry is humanizing the brand. By humanizing the brand, the marketers associate the brand with human values and play with their emotional aspects as well. This idea is very creative since the customers tend to buy any product in huge numbers if they feel that the brand is associated with their values, traditions, customs and connect with them emotionally.

keosha answered 2 months ago
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