Question

In: Operations Management

Once you have successfully negotiated a sponsorship deal, the process transitions to sponsorship activation. In other...

Once you have successfully negotiated a sponsorship deal, the process transitions to sponsorship activation. In other words, how are you going to activate or operationalize the terms discussed within the deal. Activation is the creative aspect of a sponsorship deal. What is the most creative sponsorship activation idea you have seen implemented within the sports/entertainment/event industry? What made this idea so creative?

Solutions

Expert Solution

I am going to activate or operationalize the terms discussed within the sponsorship deal by formulating strategy to step by step look at the terms of the contract and popularize the brand within the customers. Different medium of advertisement such as print media, social media, audio media etc must be employed to popularize or advertise the brand. This can lead to the brand popularity among the customers and create brand image as well. Also the brand recall value must be established and target market must be channelised and sponsorship activation must be done accordingly.

Most creative sponsorship activation idea that I have seen implemented within the sports/entertainment/event industry is humanizing the brand. By humanizing the brand, the marketers associate the brand with human values and play with their emotional aspects as well. This idea is very creative since the customers tend to buy any product in huge numbers if they feel that the brand is associated with their values, traditions, customs and connect with them emotionally.

keosha answered 3 months ago
Next > < Previous

Related Solutions

Once you have the dataset, please use knowledge gained in other business and/or economics classes to...
Once you have the dataset, please use knowledge gained in other business and/or economics classes to realize what topic and theory the data could relate and a research question that it could allow you to answer. More specifically, please put together an analysis by making sure your project report includes the following: Brief statement of the research topic and problem. As you get the dataset from me, you would need to use some imagination what research problem that data could...
Once you have the dataset, please use knowledge gained in other business and/or economics classes to...
Once you have the dataset, please use knowledge gained in other business and/or economics classes to realize what topic and theory the data could relate and a research question that it could allow you to answer. More specifically, please put together an analysis by making sure your project report includes the following: Brief statement of the research topic and problem. As you get the dataset from me, you would need to use some imagination what research problem that data could...
Once you have the dataset, please use knowledge gained in other business and/or economics classes to...
Once you have the dataset, please use knowledge gained in other business and/or economics classes to realize what topic and theory the data could relate and a research question that it could allow you to answer. More specifically, please put together an analysis by making sure your project report includes the following: Brief statement of the research topic and problem. As you get the dataset from me, you would need to use some imagination what research problem that data could...
You have negotiated with the Omicronians for a base on the planet Omicron Persei 7.
1.You have negotiated with the Omicronians for a base on the planet Omicron Persei 7. The architects working with you to plan the base need to know the acceleration of a freely falling object at the surface of the planet in order to adequately design the structures. The Omicronians have told you that the value is \(\mathrm{gOP7}=7.29 \frac{\text { flurg }}{\text { grom }^{2}}\), but your architects use the units \(\frac{\text { meter }}{\text { second }^{2}}\), and from your previous...
Have you ever felt different, like a social "other"? A social theorist named Georg Simmel once...
Have you ever felt different, like a social "other"? A social theorist named Georg Simmel once said: "The stranger is close to us insofar as we feel between him and ourselves similarities of nationality or social position, of occupation or of general human nature. He is far from us insofar as these similarities extend beyond him and us, and connect us only because they connect a great many people." What Simmel is describing is that being a stranger is actually...
When insiders have a much greater impact on the wage-bargaining process than do outsiders, the negotiated...
When insiders have a much greater impact on the wage-bargaining process than do outsiders, the negotiated wage is likely to be the equilibrium wage. A. about one-quarter of B. much less than C. almost equal to D. about one-half of E. much greater than All of the following do not cause of structural unemployment, except: A. sectoral shift. B. efficiency wages. C. mismatch of skills D. employment-insurance. E. workers moving from one job to another Workers unemployed as a result...
12.       You have negotiated to buy a local small business for $200,000 that you estimate will...
12.       You have negotiated to buy a local small business for $200,000 that you estimate will provide you net income (or net cash flow) of approximately $65,000 per year (after all cash costs and expenses) for the “foreseeable future.” What is the “Present Value” of this company based on its expected cash flows, assuming no significant growth in income, and assuming your required rate of return (or discount rate) is 25.0%? 13.       Using the scenario above, what would your monthly...
reflect on a time what you were engaged in a negotiation (or should have negotiated in...
reflect on a time what you were engaged in a negotiation (or should have negotiated in the situation rather than passively accept the decision of another) -- this could be a negotiation at work (e.g., salary negotiation, work scheduling) or in your personal life (e.g., making a major purchase, making vacation plans loved ones). Write a brief essay (~450 words) that describes the situation that involved (or should have involved) negotiation. Also describe the implications of your negotiating style for...
You have successfully started and operated a company for thepast 10 years. You have decided...
You have successfully started and operated a company for the past 10 years. You have decided that it is time to sell your company and spend time on the beaches of Hawaii. A potential buyer is interested in your company, but he does not have the necessary capital to pay you a lump sum. Instead, he has offered $500,000 today and annuity payments for the balance. The first payment will be for $320,000 in three months. The payments will increase...
You have successfully started and operated a company for the past 10 years. You have decided...
You have successfully started and operated a company for the past 10 years. You have decided that it is time to sell your company and spend time on the beaches of Hawaii. A potential buyer is interested in your company, but he does not have the necessary capital to pay you a lump sum. Instead, he has offered $900,000 today and annuity payments for the balance. The first payment will be for $200,000 in three months. The payments will increase...
ADVERTISEMENT
Subjects
ADVERTISEMENT
Latest Questions
ADVERTISEMENT