Question

Think about a popular Health Promotion Campaign in your country (or elsewhere) (e.g. Smoking cessation, drinking and driving, wearing seat-belts). Using the 5 functions of the RE-AIM evaluation model describe the campaign and try to come to a conclusion on its value and impact. This is more of a thinking exercise, so don’t worry about number of people reached, or cost aspects- merely consider the potential for impact across the 5 functions based on your own knowledge of the campaign or that which can be easily found on a website or such.

Answer 1

Unhealthy lifestyle behaviour like smoking,substance abuse,unhealthy eating habits,lack of physical activity and lack of safety precautions make more burden of disease..Mass media communication is important source of government-funded health promotion efforts..National health Promotion(HPIs) institute in all the contries responsible for campaigns to promote healthy habits..This is implementing,developing,organization evaluation of their annual campaigns..This HPIs using mass media,TV,radio,internet to communicate the information..each year they are planning large-scale national event to promote awareness..
   They meet many challenges across the research disign,timing,available budget..A randomized controlled trial(RCT) design useful for gold standard for evaluation if interventions..Interrupted time -series(ITS)disign is a major challenge..It need pre-campaign and post-campaign measures of the expected campaign outcomes.to implement this Time,money and qualified personnel required..It is important for the management to evaluate and interview the employees with more respondents..in campaign prepattions,HPIs used qualitative research to pre and pilot-test..RE-AIM framework,evaluation was adopted,implemented or maintained the report..
   National Campaign activites included organizing sport and recreational physical activity events..It has taken responsible for promoting healthy eating,physical activity,prevention of substance abuse,safe sex,non-smoking and accident prevention,promoting changes in behavior,and health and quality of life..They focused on detection of changes in such factors as attitudes,self-efficacy expectation,awareness,risk perception or behavioural intentions..better evidence-based approach to public health practice and more practice-based research can be useful..