You have been asked to conduct research on behalf of the Adelaide Airport. Adelaide Airport has...

You have been asked to conduct research on behalf of the Adelaide Airport. Adelaide Airport has recently undergone a renovation and wants to determine the most appropriate retail outlets to have on its premises. With the current situation with COVID-19, they need to understand how this has changed people’s intended shopping and eating behaviour at airports, and what impact this will have on their retail outlets.

Short Answer Question: Identify two (2) methods of primary data collection by which the information the company requires could be gathered. Ensure you have at least one qualitative and one quantitative approach. Explain the rationale for your choice of method and outline the strengths and limitations of each approach you suggest.

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Rahul Sunny answered 1 year ago

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