Discuss the idea of the ownable brand idea: a single-minded idea that a brand can build...

Discuss the idea of the ownable brand idea: a single-minded idea that a brand can build its campaign.Support your views with examples and cases. Consider why it is important for a brand to have such an idea.

Expert Solution

There are some "X Factor or Speciality in any Brand that makes it Different". When creating our ownable content, we should take that factor into consideration. If we think that this might be a good idea then test it. The nice thing about social media is that, if it doesn’t work today, then there will be nothing that we can do tomorrow. We are require to Test the different types of ownable content. Our audience will tell us whether it’s successful or not.

For example, Many years ago in India, In Advertising any products on TV, No Film stars was being taken then after some years Bollywood Superstar Mr. Amitabh Bachchan started the Trend to "Advertise the Product on TV".Believe me that Ad became a huge hits and since then there was tremendous sales of that product where the Film Stars, Sports Star is advertising on TV because they have a Huge Fan following.

Hence, It's Most important for any brand to develop "Innovative and New Idea for Advertising to products to survive in the market.

Rahul Sunny answered 2 years ago

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