Question

Please answer in paragraph: Discuss how companies can use the Internet to build their brands. Discuss the role of digital media in a marketing strategy.

Answer 1

The Internet has allowed companies to have access to a wide range of audience worldwide. With that access, the companies have an opportunity to spread their message to their target customer and build their brands. Building a brand can consist of brand awareness, product awareness, enlarging customer base or receiving feedback from customers.

Following are few ways through which companies can build their brands:

• Social Media - Creating pages and brand official accounts on social media;
• Promoting the brand and product through blogging - this is also known as content marketing;
• Other measures such as - Search Engine Optimization, Social Media Marketing etc.

Digital Media is important because it has emerged as the most effective medium to reach the target audience, as more and more people spend hours daily on social media - it becomes really important for brands to have continuous monitoring of social media trends and digital media reach out for their present and potential customers.

Also, digital media provide hyper-personalized reach to the customer based on their preferences, interests and hobbies which gives companies a much better chance of converting any lead from digital media.