Give detail idea about Uber and its Humanising the brand. and picture the idea if you...

Give detail idea about Uber and its Humanising the brand. and picture the idea if you can

Expert Solution

Uber as a global brand focussed on couple of objectives. It includes giving more meaning from a brand perspective, increases demand through marketing strategies and finally to humanize the brand.
Uber adopted a multi country campaign for the first time across 8 countries. In 2019, Uber associated with Cricket world cup in order to penetrate the brand around the globe. Uber maintain more values and social commitments in order to humanize.
The marketing strategies tend to be more customer friendly and value oriented. Uber introduced innovate system of service delivery for customers at any time keeping the value oriented marketing strategies.
The global level advertisements and involvement in global social programmes enrich the brand value and customer base of Uber. The company followed a flexible policy of operations to create a global brand loyality among customer along with humanizing the brand.

Rahul Sunny answered 2 years ago

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