Describe the five promotional mix tools, the IMC, what decisions are involved in putting together an...

Describe the five promotional mix tools, the IMC, what decisions are involved in putting together an advertising program and how public relations plays a part. Do this all by discussing a product that you are familiar with.

Expert Solution

Rahul Sunny answered 2 years ago

There are five promotional tools; present three key reasons why these promotional tools are important for...

There are five promotional tools; present three key reasons why these promotional tools are important for consumers. You may want to link this question with concepts of marketing. Please describe elaborately with examples

Explain the promotional mix and their different tools that are used by Samsonite, and indicate the...

Explain the promotional mix and their different tools that are used by Samsonite, and indicate the type of promotion mix strategy used by the company.

What is the difference between the marketing mix and the promotional mix?

1# The most challenging element of the marketing mix to get right when putting together a...

1# The most challenging element of the marketing mix to get right when putting together a new product marketing strategy is a Packaging b Promotion c Place d Product e Price 2# Often, this element of the marketing mix is the key to getting a premium price for products and services a People b Presentation c Place d Packaging e Promotion 3# Which pricing strategy is used when marketers set a relatively low price to obtain high market share at...

My company is AMAZON With Integrated Marketing Communications, that outlines the blended mix of promotional tools...

My company is AMAZON With Integrated Marketing Communications, that outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.). Consider which mix of tools will be best suited to the company/organization (choose at least 2). Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ (for example, what type of sales promotion would you recommend for the company etc.). What types of advertising objectives would you recommend...

Q5. Please define and describe each of the five promotion mix tools for communicating customer value....

Q5. Please define and describe each of the five promotion mix tools for communicating customer value. Please illustrate with examples of how companies use these parts of IMC effectively and the two main principles used as well as the two main types of appeals.

What are the elements of a company’s integrated marketing communication (IMC) mix and when is it...

What are the elements of a company’s integrated marketing communication (IMC) mix and when is it appropriate to use each? How would you formulate a budget and strategies for an IMC plan?

The questions for IMC: What are the key decisions in the tactical development of Integrated Marketing...

The questions for IMC: What are the key decisions in the tactical development of Integrated Marketing Communication? When would you use push versus pull strategies? How do communication objectives differ based upon stage of customer development? What are different methods for determining the communication budget? Which method is best?

Describe the marketing communication tools used in a Marketing Communications Mix

list and briefly describe the 5 major promotion mix tools

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