Describe the five promotional mix tools, the IMC, what decisions
are involved in putting together an...
Describe the five promotional mix tools, the IMC, what decisions
are involved in putting together an advertising program and how
public relations plays a part. Do this all by discussing a product
that you are familiar with.
There are five promotional tools; present three key
reasons why these promotional tools are important for consumers.
You may want to link this question with concepts of marketing.
Please describe elaborately with examples
1# The most challenging element of the marketing mix to get
right when putting together a new product marketing strategy is
a Packaging
b Promotion
c Place
d Product
e Price
2# Often, this element of the marketing mix is the key to
getting a premium price for products and services
a People
b Presentation
c Place
d Packaging
e Promotion
3# Which pricing strategy is used when marketers set a
relatively low price to obtain high market share at...
What are the elements of a company’s integrated
marketing communication (IMC) mix and when is it appropriate to use
each?
How would you formulate a budget and strategies for an
IMC plan?
Please describe three analysis tools that can be used in capital
budgeting decisions. Which of these do you believe provides the
best information and the least beneficial information? Why? Be
specific. As portfolio activities are to be self-reflective, please
make sure to connect the portfolio assignment to: Your personal
experiences. Reflect on how this assignment topic is applicable to
and will benefit you. Course readings and any external readings.
Discussion forum posts or other course objectives. The Portfolio
Activity entry...