Describe the five promotional mix tools, the IMC, what decisions
are involved in putting together an...
Describe the five promotional mix tools, the IMC, what decisions
are involved in putting together an advertising program and how
public relations plays a part. Do this all by discussing a product
that you are familiar with.
There are five promotional tools; present three key
reasons why these promotional tools are important for consumers.
You may want to link this question with concepts of marketing.
Please describe elaborately with examples
1# The most challenging element of the marketing mix to get
right when putting together a new product marketing strategy is
a Packaging
b Promotion
c Place
d Product
e Price
2# Often, this element of the marketing mix is the key to
getting a premium price for products and services
a People
b Presentation
c Place
d Packaging
e Promotion
3# Which pricing strategy is used when marketers set a
relatively low price to obtain high market share at...
Q5. Please define and describe each of the five promotion mix
tools for communicating customer value. Please illustrate with
examples of how companies use these parts of IMC effectively and
the two main principles used as well as the two main types of
appeals.
What are the elements of a company’s integrated
marketing communication (IMC) mix and when is it appropriate to use
each?
How would you formulate a budget and strategies for an
IMC plan?
How would a small business owner determine the right promotional
mix? What are the keys to effective
messaging? What is meant by a value
proposition? What steps can a small business owner take
to differentiate their products?