Question

how does IMC impact media purchasing decisions? What is the respobsibility of a media buyer?

Answer 1

• in order to sustain and grow the business there is a great need of in-depth consumer insights in todays scenario of business
  
• marketers are in search for detailed knowledge about the what consumer needs and their behaviour .
  
• Modern marketing is consumer oriented rather than product oriented
  
• That says marketers are not required to force the customers to buy what company produces but they understand the needs of customers .
  
• The objective of IMC is to find the ways to satisfy customers’ needs and wants.
  
• The goal of IMC is to influence consumer by creating a marketing message and send it to target market through most suitable communication channels.
  
• In the media buying, this influence in the way how the advertisement spaces are bought etc..
• They create marketing message and send to the target so that the media buyer communivcate with them and comes to an agreement

Resposibility of media buyer

• identifying the target audience for a media campaign
• decides best way to communicate to those audience
• Do update researches
• Monitoring adspaces and buying strategies
• customer relatonship

HOPE THIS HELPS

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