Explain cinemark Corporate Visions and Mission and provide sources?

Explain cinemark Corporate Visions and Mission and provide sources?

Expert Solution

Cinemark, Inc., is an American motion picture exhibition industry. They have a good ranking in box office.

Corporate Mission: Cinemark is the most powerful industry in the movie theater world. It has been using the best technologies to exhibit the movies. It's main objective is to showcase the best movies in a customer-friendly theatres, focusing on customer experience and entertainment. It maintains the favorable economical expenditure for its theatre. In order to achieve its objectives it has maintained a good market share in US markets. Cinemark has a large auditorium which can accomodate a large number of spectators, according to their comfort. It has used digital projection technology & IMAX screens to compete in the movie exhibition market. It's approach to build a strong market position is very simple. It just give importance on customer comfort and use of good technology. The reason behind its growth is continuous upgradation of technologies, commitment to satisfy customers in it's best possible manner and a strong will to take the company in a progressive path.

Vision: Cinemark's vision statement is very transparent. It has a clear vision of expanding it's business by continuous investment and customer satisfaction. Cinemark updates its business periodically by reviewing its customer experience. It gives stress on continuously improving its marketing strategies, like implementing different pricing strategies, adding varieties to content and so on. It also give importance on employees by motivating them to deliver quick service & best industrial experience to its customers. It has a strong industrial base which helps to concentrate its future planning & investment.

Rahul Sunny answered 2 years ago

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