Question

Explain cinemark internal analysis and provide sources?

Answer 1

Internal Analysis Of Cinemark

Business Overview..

Cinemark enterprises are involved with Motion picture showcase business in the countries like US,Brazil,Colombia etc.As of december 2016, the company operated 526 theaters across US and 187 theaters in other countries.The company has to manage business in two segments i.e US business and international business.It developed a verity of options for its customer base.The quarter 1 earnings of 2018 was 0.82 million USD as per report of Reuters.Its a big name in cinema showcasing business across the globe.Cinemark.s business established in 80's as per the wikipedia report by Lee Roy Mitchell.It is now the third largest in US and largest in Brazil in this business category

Internal Analysis

Resources

The resources for Cinemark business are always from the movie industry.Innovative thinking and human inclusion are the most important resources for thus business.Cinemark developed different kind of seating category options for its customer through its creative thinking and talented employees.

Under the tangible assets the theaters and its maintenance is the utmost important resource in its business

Core competency

The geographical diversification by acquiring different country business is the USP of Cinemark.50% of the theaters are HD compatible.premium XD auditoriums with luxury facility for its customer is a great value addition to its business

Organization Structure

Cinemark follows a top down approach in organization structure .As It is dealing with a creativity business parallel level structure is followed by the organization where it takes idea from every level.

SWOT analysis

Strength of Cinemark.

As Cinemark is one of the biggest players in movie industries it is having lot of strength in business domain.They are listed below

High Customer satisfaction- The company is dedicated to make a good bond with its customer by providing numerous services and special offers to them which created a good customer base for it.

Market Leader- As it is the third largest in US and Largest in Brazil in this business it is having a higher market share.

Experience-More than two decades of experience in this business gives advantage to Cinemark over it's competitors.

Global Presence- As Cinemark is present in more than 15 countries all over the world this helps in experiencing a larger business scenario for it and earn a higher profit.

Weakness

Maturity of business- As US market has already reached a stage of maturity in this industry it is always a disadvantage for Cinemark as it has to always come up with new ideas to sustain the business.

The employee attrition rate is very high in this type of industry which forces sometimes the closure of theaters.

Company's marketing policy is getting weaker day by day so the revenue generation is not high .

Opportunities

The customer demand changing after digital revolution can help Cinmark to expand its business in different platforms like mobile and other portable devices.

Opportunities are huge in unpenetrated markets of other countries

Canh expand its business and enter into Asia and europe.

Can enter to online market in providing video streaming services to customers.

Can enter into Virtual reality theatre making to have a greater opportunity in this unexplored areas of business

Threat

The largest competitors like AMC,Regal entertainment are threats for Cinemark.

Online Video streaming service providers like HULU,HBO, Netflix and Amazon are also a threat to Cinemark's business.

People are now preferring downloading pirated movies over internet and watching at home which is a serious threat to its business.

Please comment if any doubt