Question

write about the visions of apple inc. in your own words from reliable sources and include apa style citation in the end.

Answer 1

When Steve Jobs was on medical leave back in 2009, Tim Cook set the stage for a long-form vision for the Apple manifesto, which also set the mission that the company had to accomplish after the death of its legendary founder

Apple vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing

This vision set in stone follows several key and core believes: Making great products Focusing on innovation Simplicity instead of complexity Control the primary technologies behind Apple's products Focus on a few key projects Excellence as the standard

The declaration of vision sets the stage for the core believes in the business. Such core values do not alter year after year but instead accompany the history of the organization over many periods.
While there are events that shake fundamentals of companies and make them rethink the vision for the long term. Apple is a tech giant, and as such it offers a range of value propositions that identify Apple 's name among customers. Apple's three fundamental value propositions leverages on the "Think Different" motto; secure tech apps for mass markets; and in 2019, Apple also started to focus more and more on privacy to differentiate itself from other tech giants.

Apple has a business model, which is divided between goods and services. Apple is now a rising software business where the iPhone accounted for more than 54 per cent of Apple's sales in 2019. Services (digital content, cloud, licensing) and the wearables and accessories (AirPods and Apple Watch) are other fast growing segments.

Reference- Mullane, J. V., The mission statement is a strategic tool