In Marketing. The corporate mission of the Times of India group known for the famous English...

In Marketing. The corporate mission of the Times of India group known for the famous English newspaper is stated in the following manner. “Create and build brands with differentiated content to capture relevant audiences and market the value of these to advertisers to help them sell and strengthen their brands.” Critically examine the statement

Expert Solution

Times of India is the leading newspaper of India and the corporate mission of Times of India group is focused in creating and selling brands with differentiated contents and they are trying to capture potential audience and acquire the market share. This group is also trying to market the value of its clients to the advertisers in order to sell and strengthen their branch.

this is reflecting that the company is not just trying to create a business for itself but it is also trying to create businesses for its advertisers by providing them adequate contents to be advertised and they have also a targeted audience in order to maximize their overall profits.

this group is always creating and building independent brands within the entire portfolio and differentiating the content between them.

They are also providing an adequate platform to the advertisers by advertising their products in the newsbreak and maximizing their profits by helping them reaching out to a potential group of audiences and in exchange of those slots.

jeff jeffy answered 2 years ago

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