Question

Analysis of Current Marketing Strategies, Segmentation, Targeting of feathers Brands company in UAE?

Answer 1

Current Marketing strategies of feathers brands company

In simple words,a marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of the product or services the business provides. A marketing strategy contains the company's value proposition, key brand messaging , data or target customer demographics , and other high level elements. There are various marketing strategies of the company:

1. Internet marketing - Online marketing combines web and email to advertise and drive e commerce sales. Social media platforms may also be included to promote products and services.

2. Social Networks and Viral Marketing - Social media marketing focuses on providing users with content they find valuable, and want to share across their social networks , resulting in increased visibility and traffic . As 61% of companies  use social to increase conversions and 50% use it to gain customer or market sights.

3. Paid Media Marketing - Paid media is a tool that companies use to grow their website traffic through paid advertising . Generally , a company buys or sponsor a link that appears as an ad in search engine results when keywords related to their product or service are searched. Every time the ad is clicked , the company pays the search engine a small fee for the visitor.

4. Direct selling-Direct selling accomplishes marketing and selling products directly to customers . In this , sale agent builds face to face relationships with individuals by demonstrating and selling products.

Market Segmentation of Feathers Company

This is the major step to be taken for better utilization of resources . It provides basis for segmenatation. The company have to keep in mind different types of marketing while segmenting:

1. Georaphic segmentation: It creates different target customer groups based on geographical boundaries because customers have needs , preferences , interest that differ according to their geographies.

2. Demographic :it sorts a market by demographic elements such as age , education, income etc.

3. Firmographic: it focuses on organisations instead of individuals.

4. Psychographic : it takes in to account the psychological aspects of consumer behaviour by dividing markets according to lifestyle, traits etc.

Market Targeting:

The company has point out different targets according to various factors:

# Criteria Size -The market is large enough to justify segmenting.

# Money - Anticipated profits must exceed the cost of additional marketing plans and other changes.

# Focus on different benefits- the company has been focusing on various benefits .

# Differences - Measurable differences are there between the segments.