Question

select 2 brands who are Dominios vs Papa Johns. Research their marketing strategies of the competitors. Determine if they are marketing to the same segment, the differences, what drives the consumer behavior and why, what recommendations do you have for each company.

Answer 1

Both Domino's and Papa John's are on the same business line and offering almost services to the customers. They offer unique offering to the customers through different marketing strategies. Papa Jones almost spending 60 million per year for marketing and other promotions programs where Domino's spending 1.4 billion per year for the marketing programs.Papa Jones market through sponsorship on many events such as National Football league where Domino's mostly advertise through gap fillet advertisement and effective social media kind of web pages .Domino's offer 30 min guarantee delivery and pay back options for customers in their major city regions where Papa Jones have customer loyalty programs where registered users can utilise their earned point to redeem for their next purchase.Dominos offer mini pizza mini meals packages .while Papa Jones concentrate mostly on clubbed dining and delivery packages.

Thus Domino's concentrate on volume of sales and also through high product sales where Papa Jones scale up their revenue through more margins. Both uses social media and online application portals for ther marketing but Domino's is more prominent in web based and mobile app based platform for promotion programs.

Recommendations:Papa Jones still have lot opportunities to expand to tier 2cities .which helps them to investing gain more from such markets.Dominos have much market share and they need to focus more on customer services and cost optimisation programs like proper sourcing and proper network optimisation