Question

starbucks corporation 1. Explain key factors in building a clientele 2. Explain the role of customer service as a component of selling relationships 3. Discuss motivational theories that impact buying behavior 4. Implement techniques to increase customer’s product exposure 5. Analyze competitors’ offerings

Answer 1

1. Key factors to build a clientele.

A. Earning customer loyalty.

B. Word of mouth

C. Product quality, customer satisfaction

D. In restaurant services with high level of hospitality .

2.Role of customer service- customer are one who help us building our company without them, it's almost difficult to get market share, hence customer satisfaction, customer expectations should be fulfilled.

3.There are multiple theories on the buying behaviour of individuals that business are constantly looking upon. Eg. Generic theory, ctural theory, environmental theory ,internal theory.

4.Techniques to increase customer product exposure are-

A. Branding

B. Online marketing

C. Influencers play important role to influence large group of people in market.

D. Advertising

5. Analysis of competitor offering - its important for business to set there sale price for a product because price sensitive buyers will be attracted towards lower prove product and one must also check if competitors are providing any add ons with there product to attack customer all these have to be checked before setting price for a product.