Question

Background:

In product design and development, to identify customer needs is one of three key factors to guarantee the highest potential of success in markets. There are various methods and tools to identify the customer needs. For an example, a Kano diagram is a good tool to visually partition customer requirements into categories that will allow for their prioritization. However, the Kano model is unable to capture the changes of the customer needs on time.

Objective:

The assignment is to propose a method or model for identifying dynamic customer needs in markets.

The assignment is involving the following activities:

1. Find more information about the dynamic customer needs using a case.

2. Describe a market environment using the information.

3. Propose a method or model to identify the dynamic customer needs by addressing how to reflect the customer needs in the product design and development.

4. Describe Pros & Cons of the proposed method or model.

-Required a report including the activities and an abstract of up to 200 words, the description, and references.

-The report must not be more than 2500 words.

Answer 1

In order to survive in market and to attract more and more customers, an organisation required best quality , innovative products at affordable price and best marketing techniques of that product. It is must for every organisations to hold their position in market to make innovative products , to expand their business , to grab opportunities and delivering the value to customers as per their requirements. Market reaseach like competitors policy, basic requirements etc are very important to deliver value to customers. Basic customer needs depends on functional, social and emotional and usually these all needs depends upon the price , quality, convenience, choice.

There are few methods and techniques, through which organisation can understand their customer needs to improve or develop new products :

a) summary through existing customer data

b) surveys based on existing data and improvement

c) feedbacks of customers after sale

d) interviewing custmers

e) analyse the competitors