Question

. Describe what is meant by a company’s code of ethics.

. What is does stakeholder theory say that social responsibility means?

. What is sustainability? What does it purport?

. What is green marketing and why do you think is it important?

. What is cause-related marketing? Why is it popular in business today?

Answer 1

I can provide a brief information about the questions mentioned above, as each question raised is abyss and even a textbook won't be sufficient for each topic.

Describe what is meant by a company’s code of ethics.

Company code of ethics is Ethical behavior a company and its employees need to follow. I'll take a relative example such as if you see a person cheating an exam that is not ethical by any means for you that is your code of ethics. In a similar way, a code of ethics is drafted by the company to stick to good and healthy behavior in the market. Some Ethics can be Ex: No Competitive bids on the proxy names, Never sell clients info. are some examples.

What is does stakeholder theory say that social responsibility means?

Stakeholder Theory states that a company has internal and external stakeholders.

Internal stakeholders are Employees, Owners

External: Shareholders, Government, Economy, Environment(Society).

Now Social responsibility means helping the Society by means of conducting programs and awareness campaign to take a social responsibility against the society. Ex: Helping Female empowerment in developing countries, Funding the poor and backward students education (higher education) are some CSR activities.

What is sustainability? What does it purport?

Sustainability means a Corp. sustaining on its own without any outside requirement of capital. It can be run on its own financial revenue and can grow at an industry standard growth rate. This is can sustainability.

What is green marketing and why do you think is it important?

As now pollution through plastic and other greenhouse gases has been increasing many clothing companies are running these campaigns (even some tech. companies), they are using They are marketing and selling their product line based on environment friendliness. It is important now that many people don't want to be a further cause of the deterioration of environment hence sticking to these products for the sole purpose of environment friendliness they offer. Ex: (A jeans which need less water to clean, biodegradable clothes)

What is cause-related marketing? Why is it popular in business today?

A cause marketing is marketing their products on a particular cause and their product can address them cause, in other words, they are positioning their brand relative to the cause to market them. It is popular now in business as it a form of modern marketing and a general awareness of people have increased now companies are looking a cause to address in order to market their products.