Question

6.Teamwork:

a. Define teamwork.

b. Why is teamwork important to the marketing function?

c. What is meant when we say that the entire organization needs to embrace and practice good marketing principles?

7.There is a section of Chapter 1 entitled

“Those to Whom the Product is Directed.”

a. Discuss the difference between sales oriented view of the customer and a market oriented view of the customer.

b. Illustrate each of your definitions (of sales-oriented and market-oriented) with marketing examples.

8.Customer Relationship Management:

a. Define customer relationship management (CRM).

b. Illustrate your definition with a marketing example.

9.What is the Firm’s Primary Focus given:

a. The sales-oriented organization:

i. Define

ii. Illustrate your definition with a marketing example

b. The market-oriented organization

i. Define

ii. Illustrate your definition with a marketing example

Answer 1

As per policy, only one question is allowed to answer at a time, so answering Q6 :

6)

a) Teamwork is mutual and manual efforts of a group of peoples dealing with mechanical and non-mechanical things effectively and together towards the objective of the organization. Thus, a teamwork is the combination of individual efforts brings together to have synergy and multi-fold results.

b) In marketing, the teamwork of all the persons working for the organization is desired so that the final product selling will take place and the organization efforts and customer/client gets fully satisfied with it. If any tag of the teamwork of the persons remains loose, it will raise faults in the products or services to the customer/clients.

c) The entire organization needs to embrace and practice good marketing principles because while marketing we do not only sell the product but also the organizational culture of the company, the work-willingness of employee, serving promise of the management, etc. to the clients or customers. The marketing in an organization continues from beginning to the end. Each department markets its efforts and skills to the next in process. Each individual markets him/her-self to the management and get rewards as salaries. Finance markets itself and gets rewards as interest. Likewise, owners market the managerial skills and gets rewards in the form of profits or dividends.