Question

Define marketing and describe why it is important for healthcare managers to understand the key components of the marketing concept? A few years ago, the idea of marketing in many healthcare organizations was almost unthinkable. Discuss why healthcare organizations, of the past, were slow to integrate marketing principles and practices. Today, healthcare marketing is a pervasive reality. How have things changed and why?

Please cite TWO sources included in the answer, thanks.

Answer 1

#. Marketing :-

communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand.

#. Components of marketing :-

Price

Decisions and actions associated with establishing pricing objectives and policies and determining product prices

Product

A good, service or idea.

Promotion

Activities used to inform individuals or groups about the organization and it's products

Distribution

Products must be available at the right time and in convenient location. With reasonable quantity

#.Healthcare Marketing

Involves creating, communicating and delivering health information and interventions using customer-centereed and science-based strategies to protect and promote the health of diverse populations

A targeted, data-driven healthcare marketing strategy is essential to competing in today’s consumer-driven, value-based care landscape. With the right processes and tools, healthcare marketers are uniquely poised to educate, inspire, and engage consumers and patients with relevant content on the channels they use the most.

#. Health marketing was slow to adopt :-

-No (real or perceived need)

-In the 80s, there wasn't much competition amongst HC organizations

-Led to the perception that marketing was unnecessary in HCO

-No knowledge of marketing

#.