Question

What are demographics and why are they important? Are demographics important to online marketing efforts?

Answer 1

Demographics: Demographics is the statistical study of population that are based on the age, sex, religion, race, culture, nationality, employment, income, education etc. Demograohics basically used to know the different group of people based on their charactsics, behaviours, background etc.

Let us know why demographics is important.

• Demographics is important to understand the needs and desires of different group of people.
• Demographics is important for the marketers to understand the customer abilities to buy the products or service.
• Demographics helps the company to make strategies for easy entry to new or target markets.
• Demographics helps the organization to understand the customer knowledge about the particular products or services.
• Demograogics helps to know different cultures, financial abilities, education of customers to sell the goods.
• Demographics is important for the organization to provide the sale forecast.

Similar to all the above, demographics is important for online marketing also, because demographics allows the marketers to know the number or group of people have the accessibility to online marketing, how efficiently online marketing works through social media advertisements and digital advertisements in the particular area. Through demographics, marketers can decide whether the sales will be beneficial or not in the target markets. Therefore demographics is important to online marketing efforts.

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