Question

ENTERPRISE SYSTEMS AND SUPPLY CHAIN MANAGEMENT

Building a Connected Corporation through Integration

Supply Chain Management

Technologies Reinventing the Supply Chain

CUSTOMER RELATIONSHIP MANAGEMENT AND ENTERPRISE RESOURCE PLANNING

Customer Relationship Management

The Benefits of CRM

Enterprise Resource Planning

Organizational Integration with ERP

Need for research online and identify one software application for ERP and CRM, describe its functionality, features, and any other considerations that an organization must initiate before implementing it in their organization.

Identifying a unique software (multiple if possible)

Answer 1

Enterprise resource planning ERP and customer relationship management CRM are two software which is used in an organisation this two software has its own functionality.

Enterprise resource planning software is used to collaborate between different departments like finance, marketing, supply chain and logistics so that seamless flow of information can take place and the decision can be made timely without any miscommunication.

The benefit lies in the in ERP is all the information from employees to raw material and supply chain is at one place and manager can know the exact timing of things which has to be done, also the employees which are there to do particular work so communication is handled easily as manager and employees have excess to it, hence efficiency is increased by timely decisions.

Customer relationship management is the software which is used to keep the information of all the customer which have taken service of the organisation and the information of sales invoices etc is kept In software, all the information is at the front and is customer related I.e when and which service is taken by them. This software makes easy for firn to manage customers and also their problems if arises, they just feed the information details etc of the customer and all the information is shown to them in one place. After the information is available to the managers can take decision accordingly.

Customer relationship helps in building a bond between customer and company their problems are solved easily and they gain trust which helps the company to gain loyal customers.

CRM in general deals with customers data of sales, support and prospects whereas ERP is back end software which deals with shipping, inventory warehousing etc so if the information is integrated of these two software managers can increase sales as they can pitch an offer to customers and at the same place can manage the shipment of goods which can help in enhanced customer experience.

One of the software is a pegasus ERP software which helps the sales team to review customer details, orders, journey, credit limit etc. so sales and marketing team can excess this data which will help in devising better strategy and growth prospects. Pegasus has its functionality in getting a 360-degree view of the customer it handles customer quotation which helps in preparing managing quotes, sales analysis which helps in keeping all the details of sales through which manager can take decision effectively. Through pegasus there is better mobility in data also duplication of work will decrease therefore if the information of the customer and its orders is at one place will help customers to get information about their products, orders, grievances easily, also the company has to do enter data multiple times being CRM and ERP integrated the entry of these data will reduce as the flow of data can take place between two hence making work easier.

Mulesoft this software also helps in integration of ERP and CRM. In this both software information is connected by an enterprise service bus which helps in connecting in premises, also can be connected via the cloud.

Through this both the software data is integrated and all the information which manager has to get can be handled via cloud integration or in premise integration.

So in order to move on hurdle free, all the employee should be guided by simple training module begore entering to integrated software. As there is always a problem of change resistance which has to handle by giving prior gradual information about the software so that accommodation can be easily handled.