Question

Provide an overview of how Amazon makes use of supply chain management (SCM), enterprise resource planning (ERP), and customer relationship management (CRM) applications to deliver a product from your selected category to an online customer. Be sure to focus on the business processes involved and the data that needs to be coordinated/integrated across processes.

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Answer 1

In Amazon, currently they are using Oracle EBS (Enterprise Business suite) R12 version for Supply chain management, Enterprise resource planning and Customer relationship management.

Supply chain management

The following modules are used in this process.

1. Inventory

2. Purchasing

3. Order management

1. Inventory

• The product name and description creation.
• On hand quantity measurement
• Planning tools

2. Purchasing

It has procure to pay cycle contains,

• Quotation
• Purchase requisition
• Purchase Order
• Receiving Material
• Accounts Payable

3. Order Managment

It has Order to cash cycle, that contains

• Sales order Creation.
• Shiping Confirmation
• Accounts Receivable

Enterprise Resource Planning.

It is the next level of Material Requirment planning. In Amazon, they are using two types of planning using oracle application as follows,

• Min Max Planning - The minimum and maximum quantity are entered in application for each SKU's in inventory. If the quantity reduces the below minimum level, automatically the purchase order will raise to the vendor with the Maximum quantiy which we entered already
• Reorder Planning - It is safety level, the item reduces the below level in on hand, immediatly it alert us to raise a purchase order to keep the on hand quantity with buffer level.

Customer Relationship Management.

It is a set of applications that give you information driven sales, service, and marketing. The architecture that streamlines business processes, improves data quality, and allows all your key divisions to draw from the same source of data