Question

Supply Chain Management

• Supply chain management is instrumental as it pertains to marketing as marketing plays a key role in integrating supply chain processes and promoting collaboration between stakeholders.
• In this week’s discussion focus on the benefits of supply chain management, how does the implementation of supply chain management result in enhanced customer value?

Answer 1

Following are the benefits of Supply chain management :

1) When your business is able to manage and integrate supply chains, logistics, and product improvement  strategies, the business will be in a great position to not only predict demand as well as to act accordingly. And this is, one of the main supply chain management benefits.

2)One of the major  benefits of supply chain management is the improvement in communication.This leads  to the coordination and collaboration with shipping and transport companies, vendors, and suppliers.

3) Responsible supply chain management can create documentation that your products are produced in conditions that comply with Corporate Social Responsibility.

How does the implementation of supply chain management result in enhanced customer value?

SCM significantly reduces costs which is a very important customer value

SCM leads to Revenue management i.e selling the right inventory unit to the right type of customer, at the right time which enhances customer value .