Question

Discuss how you can create an effective website that will attract your customers. Give some features of this website. (Assume that you have a company of your own and state what company is this.)

Answer 1

Lets Assume that I have an E-Commerce Website the following features in my website would attarct a lot of customers:

1. User-Friendly

The first impression many of your customers get is your website design. It expresses your brand and your offerings. This is your crucial chance to win potential customers over by showing them that you can offer solutions and information they are looking for. If your website design is user-friendly, you will have it set up in a logical format so people can quickly and easily find precisely what they are looking for. The more up to date this information is, the better since if they trust what you say and use that information to fix their problem, you could earn a customer for life.

2. Mobile-Friendly Website

• Streamlined experience across devices
• Positive ranking signal
• Improve mobile conversion rate
• Improved user experience
• Faster download speed
• More flexible and cost-effective than app development

3. Good Response Time

Response times can play a large role in customer satisfaction and this is arguably the biggest contributor to customer retention.We are constantly reminded that to make the final sale, you need to be readily available to your prospects and follow up, but that effort should continue even after they sign on the dotted line. Nothing is more frustrating to a customer than a company that is no where to be found when they are in need. Whether it is ignoring a glitch that a user has reported, or failing to respond to a question in an email, this kind of negligence can turn even the biggest advocate sour on your organization.

4. Contact information, including a phone number and physical location

Many companies are purposely vague about their location. Some prefer to do all of their business online and see no need to publish an address or phone number. Others are home-based or they worry that giving a street address or hometown will somehow hinder them."This is a must, and it's one small way of building credibility and trust" with the consumer, says Wayne Porter, co-founder of ReveNews, an online marketing publication, and former senior director of research at FaceTime, a business security solutions provider. "A phone number, a street address and even pictures go a long way toward building credibility."

5. Clear guidance on your processes

Let customers know, step-by-step, important things such as how to order--and where to go and what to do should something happen out of the ordinary. Customers also want to know your shipping costs and procedures and how they can get status reports. (Don't list your shipping costs and procedures after people enter their credit card information, Cutler urges.) Last but not least, customers want to know how you handle complaints and problems, return procedures and whether you have a money-back guarantee.

6. High-Resolution Photos & Video

Ecommerce websites should display multiple photos per product. The photos need to be high-resolution and optimized for page load.

7 An ability to give feedback

Encourage feedback about your products and services, your ordering process and your site in general, by providing a feedback mechanism--either feedback forms or e-mail links. Not every small business prefers to offer this, in some cases because of resource constraints. "You definitely want to look at how and what feedback to gather, and you should consider offering an incentive or perk [to the customer]," Porter says. "You might get some good stories to feature on your site or in your blog."

8. User-Generated Reviews

Having negative reviews can often be positive. It’s shown that products without negative reviews are seen as censored and, in turn, shoppers will assume the positive reviews are fake.

Depending on website functionality, ecommerce sites can use plugins from the most popular review platforms including Facebook,twitter etc

9. Customer Referrals

Your best customers are also your best salespeople. When they are happy, they will provide testimonials, leave reviews, and most importantly, refer their friends, family, and coworkers to your brand.

Having a lot of customer referrals indicates that customer satisfaction is very high.

If your customers aren't telling their friends and family about you, it doesn't necessarily mean that they aren't happy with your product or service. It just means there might be room for improvement.

10. Special Offers

Most ecommerce sites are using special offers in their standard marketing practices via email, social, text, etc. Next-level ecommerce sites take advantage of the prime real estate in the header section to promote special offers. If ecommerce sites are using ongoing promotions, providing a unique webpage that lists the offers will not only drive more sales but also improve SEO.

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