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In terms of consumer behavior, are the world's countries and their cultures becoming more similar or...

In terms of consumer behavior, are the world's countries and their cultures becoming more similar or more different? Discuss

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Nowadays, the behaviour of the consumers in term of their countries and their culture is becoming similar. Before, every country had their own culture. One of the big reason behind it is globalisation or international trade. The technology os developing day and day, and people can gather knowledge about any corner of the world through technology. There are many reasons behind it. With the advancement of technology like mobile phones, internet, television, any person can gather knowledge of any culture in the world. People go aboard, mix with the foreign country's culture and accepts it. These are considered to be the main cause of increasing cultural similarity among different countries.There are many positive impacts of it, it shows the integration of the different countries of the world, it promotes global business and helps the companies to spread their culture in other countries. For example - Indian culture is highly influenced by the western culture. Companies like KFC, Cloth companies etc can take advantage of it to expand their market.

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keosha answered 2 months ago
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