Discuss how similar is the stay at home consumer trend to observed behavior in the Caribbean?...

Discuss how similar is the stay at home consumer trend to observed behavior in the Caribbean?

What would be the implication for marketers in the Caribbean to respond to this trend?

Expert Solution

The COVID-19 pandemic outbreak has tremendously changed the way in which the marketers do their business across the globe. Consumers changed their consumption behavior dramatically. Stay at home consumers became a common sight across the Caribbean market also. The following are the major implications or effects of this trend.

The popularity of E-Commerce has been improved manifold.
Customer preference towards the door delivery or home delivery increased.

In this context, the marketer across the Caribbean market is recommended to do certain things and it shall be given below.

Marketers need to improve their presence on different social media platforms.
Marketers need to offer more online deals in order to attract stay-at-home consumers.
Marketers must try to serve existing customers through available digital channels.
Marketers must try to continue with customer relationship efforts.

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keosha answered 1 year ago

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