Question

What are some of the arguments for and against the interpretation of mass media as forms of cultural imperialism?

Answer 1

Journalism and media are considered as the fourth pillar of democracy because it plays a significant role in shaping modern culture like America. The culture of America is also known as mediated culture. citizens and communities are constantly bombarded with information from the various type of source like T.V, magazines, billboards, radios etc. These different type of sources promotes various kind of products, moods, culture, attitude, and sense of belonging to the specific ideology.

It is true that women are considered more speaking and attractive in comparison of man. That is why most of the advertisement, News channels, films and tv serials etc.are filled with attractive and appealing women in order to attract the audience effectively. It is the harsh truth that in modern time women are generally more in media, not just because they are half of the population but due to this fact, they are more valuable to attract and influence the people.

The modern media world is using women as a tool for advertisement and another purpose.

Mass media makes celebrity concept possible by spreading their reach to distant audience. Media saturation is at its peak in the 21st century. we can easily find the television in poorest homes. It shows the reach and impact of mass media on the public.

Hence, it is the responsibility of the media to be not biased and not influenced by the particularly biased view of one ideology. Standards in media and journalism are very important because media should be corrupt and biased.