Question

Explain the importance of agenda setting, priming, and framing, as well as the differences beween each. How do they effect public opinion? Are these media "effects" the same for every person? Tie in socialization in your explanation

Answer 1

Framing is a component of agenda setting for discussing a specific topic but it includes the interpretation and analysis of the topics at hand under current discussion. The framing theory involves the discussion of specific events which are important for regular scheduled meetings. It involves how a piece of information is given to the audience with analysis of the choices of the people important for the processing of the information. It was explained by Goffman. There are two types of frameworks called as natural and social. It helps in the analysis of data with interpretation. According to Fairhurst and Sarr framework theory depend upon as given in 1996 as explained:Metaphor, stories, traditions, slogan, jargon,artifact and contrast. Framing is linked to Agenda setting theory. There is a specific way in which framing of data is done to present the news in front of the general public.

Agenda setting is an analysis of the topic of discussion containing various news by the journalists about the news which should be presented to the public and whether it will disturb the public or whether public will appreciate it. Walter Lipmann first analyzed and explained the phenomenon of agenda setting. He explained people develop an image of various news depicted through media and television as a source. It is this image which gets continued for analyzing the details of the event present in the mind of socia people living in the society. These media effects are not same for every person living in the society.McCombs and Shaw pointed out that in the book "emergence of american political new", the agenda is available in the form of ample amounts of news which is deciphered in the form of news available on a daily basis. It includes the analysis of 1976 Presidential elections. There is a link between media agenda and public agenda and it should be known that what is important for the well being of a person should be studied in detail. The extending network of news depends upon the new editors and journalists who collect different types of news from different regions.

Priming is a method of enhancing the effects and impact of news on the people in the society. It is used for interpreting improtant communication in life. Priming is used for analysing what is important and what is not important in life. Experiments, panel studies and cross-sectional studies are performed for studying the effects of various news in detail. Public opinion are different and vary according to the agenda and type of media news with its impact on the mindset of people in society.