Question

Discuss the involvement of interest groups in the political circumstances that affect agenda setting. Incorporate specific ways they influence agenda setting. Provide examples?

Answer 1

The involvement of interest groups in agenda settings is mainly focused on narrow issues of limited interest to the wider public. These groups emphasize on the demand and the economic need of the public. They also discuss the current issues while making the agenda settings. Uplifting the grade of the public and their demand by sending message. They also particularly participate in the agenda settings which is beneficial for the public.

Mass communication creates mass culture. Agenda setting is the ability of media to determine salience of issues with news, through a cognitive process called “accessibility”, which is the process of retrieving an issue in the memory.

Setting an agenda is also influenced by a person’s perception to certain beliefs. For example, a person who is highly sensitive to political issues would regard political news as important.

People have a choice to believe in media or not but people’s thinking of obstructiveness and un-obstructiveness of an issue affects it a lot. If the issue affects a large number of people, like increase in price of gas, it will get more coverage as well as a place in the human memory.