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In: Statistics and Probability

You are on an interview where the interview panel notices that you have taken the Marketing...

You are on an interview where the interview panel notices that you have taken the Marketing Analytics & Data Mining course. They ask you about what you learned there, and besides talking about nitty-gritty modeling stuff, you want to give a bigger picture.

a. Explain why it is important to think about the data mining project strategically, with respect to making internal investments. What sort of investments might you have to make? please give a logical answer with an explanation.

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orchestra answered 2 years ago
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