In a job interview for a new marketing position you are seeking the interview panel ask...

In a job interview for a new marketing position you are seeking the interview panel ask you whether they should adopt a customer engagement strategy. The business is an established wholesaler. How would you respond? Explain your reasoning and provide examples of what you would implement.

Solutions

Expert Solution

It is a welcome move by an established business to ponder over customer engagement strategy. It further increases the brand awareness and formulates a very positive opinion about the business. With the advent of technology, businesses have achieved productivity like never before. Several studies suggest that customer experience will stand out as a demarcating factor for an average choose over multitude of established businesses, thereby giving a competitive edge to those businesses who follow a prompt customer engagement strategy. Although the firm is an established one, the increased engagement with the customers will ensure a word of mouth recommendation from these immensely satisfied customers to their peers and relatives. Every time someone talks about purchasing which the firm deals, this customer who's immensely satisfied by the engagement will step and do the marketing for us. A chain of referrals is established viz this practice thereby the firm's business as well.

Some of the common examples to implement customer engagement strategy are:

Engage more in social media by frequently posting relatable content.
Referral contest on social media (digital form of tag contest). Engaging with the current followers to tag their friends in return for a lucky reward.
Keeping a check on the quiet customers will help our firm to succeed with every consumer section. Sometimes a little acknowledgement is what these introverted customers need to engage.
Announcing rewards for engagement will be a booster to sales as well as increase the brand awareness and lay a platform for efficient engagement in the future.

Hope this helps. Do hit the thumbs up. Cheers!

Rahul Sunny answered 1 year ago

Next > < Previous

Related Solutions

You are on an interview where the interview panel notices that you have taken the Marketing...

You are on an interview where the interview panel notices that you have taken the Marketing Analytics & Data Mining course. They ask you about what you learned there, and besides talking about nitty-gritty modeling stuff, you want to give a bigger picture. a. Explain why it is important to think about the data mining project strategically, with respect to making internal investments. What sort of investments might you have to make? please give a logical answer with an explanation.

1. On a job interview you ask the employer what would the starting salary be. The...

1. On a job interview you ask the employer what would the starting salary be. The interviewer says, "the average starting salary in my company will be $80,000." You accept the job and find out your starting salary will be $30,000. You and 6 co-workers have a starting salary of $30,000 while the CEO's son has a starting salary of $430,000! The average (mean) is $80,000. You think this is a misuse of statistics because the employer should have used...

9. At the end of a job interview, you may be invited to ask questions. What...

9. At the end of a job interview, you may be invited to ask questions. What should you ask about? (10%) A. The exact salary for the post B. When you can expect to hear from them C. Whether overtime work is required for the post D. The work style of your prospective superior 10. During the interview, which of the following should be avoided? (10%) A. Having a direct eye contact with the interviewer(s) B. Saying ‘please’ and ‘thank...

Assume you are facing an interview at an audit firm. A member of the interview panel...

Assume you are facing an interview at an audit firm. A member of the interview panel asked you to justify the link between, moral intensity, ethical leadership, and organizational culture and how it will impact on the accounting firm? Craft a response that you feel comfortable by describing the characteristics of ethical leaders, the role of moral intensity in developing ethical organisations and evaluating the importance of ethical leadership in accounting firms with suitable examples.

MultiTech Interview Situation: You have an interview for an IT position with MultiTech, a large telecommunications...

MultiTech Interview Situation: You have an interview for an IT position with MultiTech, a large telecommunications company, and you want to learn more about the firm and its organizational structure. To prepare for the interview, you decide to review your knowledge about corporations, including the following questions: 1. What are the four organizational levels in a typical company? 2. How can you classify companies based on their mix of products and services? 3. What is empowerment? 4. What types of...

So i have a job interview coming up for a Engineering Intern position at a Power...

So i have a job interview coming up for a Engineering Intern position at a Power Plant (NAES CORPORATION). I have come across some interview questions that i might get asked and was hoping to get some answers from a Professional Electrical Engineer that can help me land this job. 1.What is important to you when considering making a new opportunity? 2.Why do you want to work here? 3.What are your concerns changing to plant work? 4.Do you know what...

What are you looking for in a new position/job? minimum 350 words

CAN YOU REPLY ASAP:)) You are part of a four person interview panel that has just...

CAN YOU REPLY ASAP:)) You are part of a four person interview panel that has just interviewed three candidates for a new position in your organisation as Team Supervisor. They are Ahmed, Sathi and John. The interview panel has decided that Ahmed is the best candidate for the position. You have been asked to write to Ahmed.Please write a letter to in the deductive manner.

Interview: For this assignment, you are to develop 10 questions that you would ask a management...

Interview: For this assignment, you are to develop 10 questions that you would ask a management official responsible for the financial planning for the healthcare organization.. Make sure the questions will give you insight into what the company looks for when preparing their yearly budget, fiscal planning strategies, as well as how they monitor their financial condition throughout the year and make adjustments as needed. For this activity include the following: A list of all 10 questions you would ask...

Create 7-10 job interview questions that you might be asked by an interviewer during an interview...

Create 7-10 job interview questions that you might be asked by an interviewer during an interview for the job that you found with your job advertisement/announcement in the previous assignment. Note: they should be OPEN ENDED questions! You dont need to 'practice' questions that have just one or a few word answers. :-) After creating your questions, you should then write out thoughtful in-depth answers to the questions as if you were replying to them aloud in an interview. This...

Subjects