Question

In a job interview for a new marketing position you are seeking the interview panel ask you whether they should adopt a customer engagement strategy. The business is an established wholesaler. How would you respond? Explain your reasoning and provide examples of what you would implement.

Answer 1

It is a welcome move by an established business to ponder over customer engagement strategy. It further increases the brand awareness and formulates a very positive opinion about the business. With the advent of technology, businesses have achieved productivity like never before. Several studies suggest that customer experience will stand out as a demarcating factor for an average choose over multitude of established businesses, thereby giving a competitive edge to those businesses who follow a prompt customer engagement strategy. Although the firm is an established one, the increased engagement with the customers will ensure a word of mouth recommendation from these immensely satisfied customers to their peers and relatives. Every time someone talks about purchasing which the firm deals, this customer who's immensely satisfied by the engagement will step and do the marketing for us. A chain of referrals is established viz this practice thereby the firm's business as well.

Some of the common examples to implement customer engagement strategy are:

• Engage more in social media by frequently posting relatable content.
• Referral contest on social media (digital form of tag contest). Engaging with the current followers to tag their friends in return for a lucky reward.
• Keeping a check on the quiet customers will help our firm to succeed with every consumer section. Sometimes a little acknowledgement is what these introverted customers need to engage.
• Announcing rewards for engagement will be a booster to sales as well as increase the brand awareness and lay a platform for efficient engagement in the future.

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