Question

a PowerPoint-style presentation with a pitch script in the Notes section outlining your pitch for the use of design thinking to solve a problem. Be sure to include the following, with any other relevant information that you think is essential to an effective pitch:

Identify the potential customers or end-users that would be positively affected if the organization adopted the more formal design thinking process.

Explain whether design thinking could be effectively integrated into the organization, and why?

How would you convince stakeholders within the organization of its value?

Be sure to draw on the articles by Brown (2008) and Brown and Anthony (2011) from this week’s Resources to support your conclusions.

a PowerPoint-style presentation with a pitch script in the Notes section outlining your pitch for the use of design thinking to solve a problem. Be sure to include the following, with any other relevant information that you think is essential to an effective pitch:

Identify the potential customers or end-users that would be positively affected if the organization adopted the more formal design thinking process.

Explain whether design thinking could be effectively integrated into the organization, and why?

How would you convince stakeholders within the organization of its value?

Be sure to draw on the articles by Brown (2008) and Brown and Anthony (2011) from this week’s Resources to support your conclusions.

Answer 1

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The outer world is rapidly evolving and needs creativity in all industries. People become highly competitive when it comes to total customer service, which is why continuous analysis and redress is of utmost importance. The idea of customer service came into play with the rise of consumerism, which simply meant that consumers were handled with great caution in addressing any problems that could occur and getting adequate reviews.

Identify the potential customers or end-users that would be positively affected if the organization adopted the more formal design thinking process.

In our situation, where the customer service market is the one we are actually servicing, our prime target would be consumers with bigger issues and those having major post buying issues. New consumers also tend to not learn a product's functionality and end up having trouble. All legitimate consumer issues are to be treated with great caution, as this prohibits consumers from undermining a brand and leaving unsatisfied.

The idea of design thinking takes form as we describe all the typical challenges encountered by consumers and then apply a particular solution to each collection of issues. This prevents wasting the client's time because the problems are readily identifiable and at the same time allows both employees employed in a customer service company to receive identical responses, respectively. Therefore, if we start following this strategy, potential consumers that have made single transactions and current ones who are annoyed with the product's operation would be primarily profitable.

Explain whether design thinking could be effectively integrated into the organization, and why?

In my view, the idea of design thinking, which seeks to empathize with consumers and then turn business problems that we face with consumers into real-time approaches, is highly realistic and relevant in the customer service industry. It allows us to identify a challenge right from scratch as it's introduced to us and categorizing problems would also help the management focus on future strategies. For example, if consumers constantly talk about a specific app they are having trouble using, the management may think about a solution for overhaul.

How would you convince stakeholders within the organization of its value?

Plan analysis helps the management to take better decisions. The process of convincing stake holders must involve the fact that the customer service sector must be responsive to the customer's desires and expectations and not just a agency that addresses consumers 'complaints. A personalized approach to each range of challenges will allow management to develop brand trust and some of the best brands like Apple depend heavily on this strategy and successful customer support to generate value for consumers.

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