Question

Why is a visual analysis important in communicating findings in a business research paper or proposal? Give an example of a visual analysis that would be appropriate for your paper and presentation (rising health-care costs). Describe acceptable report page design methods to make your paper or presentation visually appealing.

Answer 1

Visual analysis is critical in a business paper or proposal as it helps present the raw data in the form of graphical representations, allowing the reader to quickly and efficiently interpret and analyse the data. It is easier to analyse the information thorough visuals rather than the raw data. Through visual analysis, the writer can identify the problem areas or challenges that require improvement. Visualization allows the writer to handle large amount of data and convey a story, which enables the target audience to take decisions quickly. Data and trends can be converted to business strategies.   

In the report on “The rising health care costs”, one of the visual analysis tools could be a graph showing the rising trend of health expenditures as a percentage of GDP.

Some of the acceptable report page design methods to make the paper visually appealing are:

· Use appropriate font type and size

· Text and data numbers should be combined with visuals

· The title, headings and sub-headings should be formatted appropriately so that it stands out and easy to read

· A paragraph summary line will enable the reader to quickly understand the paragraph content

· Layout should be simple, with adequate margin and line spacing

· There should be high contrast between the text and background colour, light coloured text should not be used in front of a light background.