Question

Results – This includes analysis, interpretation, and discussion of the findings in light of the research objectives. (4 points)

This section should include: - Creating the Customer Value Proposition i.e. benefits you are focusing on. - What makes your company different? - The focus on delivering customer solutions. - How to focus on building long-term relationships with customers. ( the company is Qatar Neon Company )

Answer 1

Company Name : Qatar Neon Company

The company is based out in Qatar, this is one of the leading signs manufacturing companies in Qatar, it was established in 1960 to lead the sectors and achieve the highest quality standards in the market. Based on Qatar vision 2030, Qatar Neon has expanded its capabilities to maintain its market share offering a wide range of design services, consultation, manufacturing and installation supported with strong after sales services.

The company is into different sectors like ; SIGNAGES, CONSULTANCY, PRINTING / ENGRAVING, DIGITAL IMAGING, WAYFINDING.

They have a number of projects running and also a list of clients they worked with and also maintaining long term relationships with them.

Research Objectives

Analysis : The company is going for the extension thus need an research to move forward and forecast the profit, possibility, market, customer behaviour, and also long term relationship with customers.

Qatar Neon has to focus on Business owners as they are their right clients for them to make profits.

Need forecasting as per the market trend on different industries we are focusing on.

Interpretation : We assume that the company will be able to find the good business to stand in the market with some discounts and quality assurance.  

Discussion : The company wants to move in line of construction, manufacturing this may burden the present cash flow in the company and also they need new employees and managers to manage the new segments. They also need to set up factories that will conflict with the profit of the current year.

Findings : We can go for 50-50 like the profit generated in the current business can be used to maintain and polish the new construction business and manufacturing companies.

Proper market understanding and competitor study will help in accurate prediction to move with the business extension.

The main focus is on long term business relationships with clients that may be new or existing clients. The employees have to manage good relationships by providing accurate information, quality served to the clients and proper introduction and induction for the new product they are going to buy.

The company needs to play a different role as there is huge competition in the market, this can be done by following proper values that determine the company objective properly and are useful for the clients. This can also be done by providing them a live and better experience as compared to the competitors in the market. Also provide some additional cost benefits to the clients.

Thus following is the description for Qatar Neon to move forward and play well in the competitive world.