Question

The business idea is Spirulina.

Spirulina is a micro-algae and as such has been growing naturally in our environment for millions of years, it is a tough plant able to withstand harsh growing conditions, in fact the micro-algae cell never really dies it goes dormant when weather conditions are not favourable, and as soon as these change and the environment is once again suitable for growth, spirulina begins growing and reproducing again. Naturally growing spirulina can be found in high alkaline lakes and in general it is said that where flamingos are, spirulina is sure to be found.

Question:

Planned major goals that must be achieved for your business to succeed. Next, describe a long-term vision for this business. Identify any future products/services, as well as plans for expansion.

Answer 1

Organic sanatizer based on natural anti viral materials will be helpful in setting a business that has a greater scope in upcoming years due to Covid19.  

Our vision is to serve the global community with Chemical free products .

Mission is to offer less costly and no harmful natural products/ organic to be sold in global markets.

We shall develop a backward integration by promoting farmers to grow natural herbal trees and plants. It will fullfill our needs of raw materials to manufacture hand wash, sanitizers, antibiotics, and other domestic care products with 100 % natural ingredients.

To succeed in long run we have to do following activities,

1) Design a strong brand development program

2) Segmentation, trageting and positioning of our natural products based on customers need and preferences .

3) Competitive advantage through unique features or innovative products to consumers

4) Offering products with low cost interventions

5) Strong campaigning through online and offline media platforms